Wilhelm Reuss, Fi Europe 2017, Frankfurt

Customer

Wilhelm Reuss is a Krüger Group company and manufacturer of nougat creams, chocolate fillings and desserts in the private label and industrial sector. They have a production capacity of 100,000 t. per year.

Task

For Wilhelm Reuss, a trade fair booth should vividly illustrate the path from the cocoa bean to the finished chocolate product, as well as engage all the senses of booth visitors.

Implementation

Through natural components, warm light and authentic images of cocoa production from the Ivory Coast, the booth looks like a cocoa plantation. Real cocoa beans and a chocolate fountain turn the booth into a complete work of art.

Wilhelm Reuss, Fi Europe 2017: Design © CHRITTO, used with permission