Customer

The company Abbvie is a world leader in the pharmaceutical industry. They focus on developing innovative medications with high clinical efficiency and measurable benefits for patients. Abbvie explores the most complex medical issues and challenges of our time.

Task

The booth should catch the eye, stand out clearly from the competition, and offer enough space for information exchange and one-on-one consultations.
It was important to present the products of Abbvie in a modern and effective way.

Implementation

Violet accent lighting both enhances the black and white booth and makes it stand out when compared to its competitors. An interested visitor first sees the information counter with its modern design. A meeting area provides the perfect setting for private discussions.

Abbvie, CPhI 2013: Design © That’s Nice, used with permission