Customer

With more than 4,000 customers in over 100 countries, the packaging manufacturer Capsugel is a world leader in the pharmaceutical and healthcare industry. The Lonza-owned company provides its customers with tailor-made delivery and optimal overall performance of their biopharmaceutical products.

Task

Capsugel’s trade show appearance should strengthen the brand and be recognizable by creatively displaying their products. The booth design is intended to highlight the roundness of the capsules and offer sufficient space for providing information in many ways.

Implementation

Color changing light elements above the booth highlight the capsule-display and achieve an impressive long-distance effect to draw visitors to the booth. Individual booth elements painted in the corporate orange color ensure the desired attention level and strengthen the brand. Spot capsule dispensers and interactive screens on the booth make the products look their best.

Capsugel, CPhI 2012: Design © That’s Nice, used with permission