APP, Paperworld 2016, Frankfurt

Customer

As one of the world’s largest pulp and paper manufacturers, the Asia Pulp and Paper Group (APP) is responsible for the supply of various paper and packaging products. APP markets its products in more than 120 countries across six continents.

Task

The booth should be elegant and eye-catching. Small products such as envelopes or post-its should be presented in an appealing way. At the same time, it is important to create communication opportunities for the booth’s staff and the visitors.

Implementation

The clever use of display cases and wall shelves offers the optimal presentation space for the various packaging and paper types. It lets visitors immerse themselves in APP’s products. A bright and open lounge area allows for consultation in a pleasant atmosphere.

APP, Paperworld 2016: Design © CHRITTO, used with permission