IAW 2023

Attendance at the 34th International Trade Fair for Retail Promotions and Imports (IAW) almost reached the visitor numbers achieved before the pandemic. The IAW Project Director Kerstin Manke was understandably delighted: „The reticence we experienced during the Covid pandemic is demonstrably a thing of the past. Everyone was relieved to see an end to the Covid restrictions and there is new optimism about business prospects.“ There were positive signs even before the trade fair gates opened. With 280 exhibitors from 22 countries registered (an increase of 12% compared to the Autumn Fair), the entire IAW display area was completely booked. The international character of the IAW was also confirmed. In fact, it was clearly enhanced – with buyers from 80 foreign countries accounting for 48 % of all trade visitors.